With its one-hand watches, MeisterSinger goes back to the origins of watchmaking and shows us how charming it can be to read time in the simplest way possible. And perhaps also to see that time passes much more slowly than it seems, allowing us to enjoy the time we actually have in each and every hour.
Story about Meistersinger
The History of Timekeeping
Time is only relative
Today we go to great lengths to save time - fine-tuning technology, streamlining processes and speeding communications. While we're trying to make time stretch a little further, we're also running from one appointment to the next, driven by the ticking hours, minutes and seconds. It seems unlikely that looking at a watch could provide the breathing space we yearn for. But one glance at single-hand watch by MeisterSinger shows that it's possible.